Tackling the Technical
Of course, the ability to write high-quality articles isn’t the only reason why eMedia Junction chose to work with Instinctive. LePain explained that many of its clients work in highly technical fields, and finding a partner who can tackle the subject matter without needing hours of briefings and explanations is extremely challenging.
“The Instinctive team has the rare ability to interview a thought leader on a complex technical topic – an MIT professor, for example – and be smart enough to wrap their head around it and ask good questions, rather than just relying on the thought leader to guide them through everything,” she said.
“It’s less of a time commitment for clients and makes the process easy for them.”
Growing a Reputation – Growing a Business
Working with the instinctive team has allowed eMedia to build on one often-underappreciated aspect of the PR ecosystem – reliability. She noted that the Instinctive writers usually come to the interviews well-prepared and deliver great content – “often better than the clients would be able to do themselves.”
“Not everyone can do that,” she continued. “I’ve had folks write articles that editors wouldn’t accept. That means I can’t do my job – I can get the opportunities, but I need to deliver a piece of content that’s up to the standard of being published. That’s not a given.”
This ability to reliably provide websites, magazines and other publications with high-quality articles has a benefit that reaches far beyond a single job. It helps to establish eMedia Junction’s reputation across the media landscape.
“I want to deliver quality content because when I do, the editors are more willing to work with me in the future,” explained LePain. “Building those relationships is how I build my business and grow my client base.”
“The Instinctive team has the rare ability to interview a thought leader on a complex technical topic – an MIT professor, for example – and be smart enough to wrap their head around it and ask good questions.”
Andrea LePain, CEO & Founder, eMedia Junction