German Innovation Combined with Instinctive marketing – ip.labs

How Instinctive is helping German company, ip.labs, market their innovative photo product software.

Powering the Photo Printing Revolution

The photo product market is one of the fastest-growing industries at the moment, fuelled by the huge amount of images captured on mobile devices.

Bonn-based ip.labs are leading providers of photo service software — tools that allow organizations to offer photo products to their own customers via mobile and web interfaces.

The Challenge

Marketing manager Dominique Metzler was looking for a bright and fresh way to communicate the benefits of the ip.labs photo service software to her partners and prospects. Providing an innovative software and service offering for existing photo product providers and ecommerce vendors, ip.labs needed to convey the power of their software in a simple, visual, and engaging format.


Dominique joined a virtual workshop exploring how to get the best from Go-To-Market strategies. and subsequently invited the Instinctive team to help ip.labs to share their story. Working with internal stakeholders across the product portfolio, Instinctive crafted a series of complimentary marketing assets to truly showcase the power of the ip.labs offering. Including tip-sheets, infographics, and a comprehensive ebook Buyers Guide the collaterals now find themselves at the forefront of the ip.labs lead generation activities.

“Working with Instinctive Solutions feels great. It is good to have a partner that you can rely on for content creation “

Download the Case Study

Download the full ip.labs case study to read offline at your leisure.

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