5 Reasons to Use Infographics
The Power of a Captivating Infographic
The saying goes that a picture tells a thousand words — and the simple infographic can be equally powerful in your marketing mix. People tend to gravitate towards infographics because they’re persuasive, informative, and easy to read. Infographics are unique when compared to other types of content; while blogs, infosheets, and eBooks are built on the foundation of rich data and information, infographics are built on the premise of eye-catching and attractive visuals.
But why exactly are infographics so powerful? This blog explores five reasons why infographics are a vital element in modern content marketing.
Visual Storytelling is Effective
Infographics are a visual way for people to consume your content. Rather than concentrating on rich, text-heavy information, infographics focus on the visual aspect of learning. Generally, visuals speed up the rate that people ingest information; the faster the information is absorbed, the faster people will make decisions.
With 65% of people being visual learners, infographics are very effective for presenting complex concepts. Rather than explaining data in technical content, infographics lean towards visual aids, like graphs, charts, or diagrams, to help effectively showcase information in a way that people will remember.
As social media becomes more visual than ever, with Instagram and TikTok being prime examples, people generally don’t like to read long, text-heavy content while scrolling through social media. If people cannot scan through a feed and quickly get the gist of the message, the information won’t make an impact.
To ensure that your infographic is easy to read and understand, you should do the following:
- Use consistent brand messaging and colours
- Use different layouts and find which ones work best for your readers
- Refrain from lengthy, blog-style information and stick to the essential information instead
Get Ready for Social
From Instagram posts to tweets and LinkedIn posts, infographics are all over social media. Due to their eye-catching and persuasive nature, infographics are one of the most engaging forms of content — in 2021, businesses said that infographics increased readership on social channels by 80%.
By incorporating infographics into your content marketing strategy, you’re able to convey high-quality, highly-specific information and reach a whole different audience than if you were to promote text-heavy assets. To increase your engagement on social media, make sure you identify the following when creating your infographics:
- Relevancy to your audience
- Adherence to brand guidelines
- A share-worthy and compelling story
It’s important to remember that infographics don’t have to contain completely original information — the content in them can be repurposed from an eBook, blog, or whitepaper. This way, you will get more mileage out of other assets by repurposing the information into an infographic. For example, eBooks are rich, researched content that generally attracts smaller audiences than infographics.
If you repurpose your eBook into a visual, sharable, and easy-to-consume infographic, your content will reach more people and be easier to share on social media platforms.
Diversifying your content portfolio and utilizing infographics proves that you know how to convey technical and critical information in many different ways. By crafting original and appealing infographics, you become a trustworthy source for readers that want to consume informative, engaging, robust information with data visualizations and graphics.
Most readers gravitate towards statistics in content — in blogs, case studies, and eBooks — so when statistics and numbers are incorporated in a visually-pleasing way in an infographic, readers appreciate it.
When you combine graphics, statistics, and essential information, it’s sure to make an impact on social media and readers. You’re showing readers that you know what you’re talking about, that you’ve done the research, but you’ve also taken the time to create a compelling visual that appeals to them. When you appeal to your readers and show that you have a diverse skill set in content creation, you’ll also gain readers’ trust and a loyal following.
Drive Effective SEO with Infographics
Infographics are extensively used across social media, email marketing campaigns, advertisements, and blog posts; they make a fantastic asset for Search Engine Optimization (SEO).
This style of asset is incredibly versatile, and they help increase visibility for many businesses. If you incorporate topical, relevant, and engaging data in your infographic, paired with metadata and a link to your website, your search ranking will increase, and you’ll gain more visibility on search engines.
When infographics are well-developed and promoted across social media, they help boost engagement, website traffic, and lead generation.
Infographics are a highly relevant and popular asset to include in your content marketing strategy. When they’re executed well — informative, engaging, and eye-catching — they dramatically help with social media engagement, search engine rankings, and overall brand awareness. With Instagram and Twitter becoming prominent pillars in social media and the need for attention-grabbing content that’ll keep readers’ attention, visual content is necessary to stand out.
If you want your business to incorporate appealing infographics packed with essential information, visit our infographic webpage to learn more about how we can help you create the perfect infographic.