Case Study:

Content Marketing Project for Leading US Software Vendor

Project Overview

Simflofy is an information management and migration software vendor based out of the USA. 

Instinctive worked with Simflofy on a content marketing project to create a consistent design standard for all marketing collaterals.

Beyond that multiple assets were designed and delivered from corporate presentations, through social media imagery, to a custom-built ebook.

The Simflofy website can be found at

End To End Service

Simflofy were looking for a hands on content marketing approach that took existing assets and information, and migrated them into a series of modern formats including blogs, infosheets, an ebook and social media. They also required standardized sales presentations and corporate information decks.   


Simflofy already had a strong logo and brand identity, so the content marketing project focused on creating a consistent, templated visual aesthetic that could be used throughout this project and beyond. 

The content creation project was performed 100% remotely, with remote execution across the Atlantic posing no problems whatsoever.

Visit the Simflofy Website

Assets Produced

Simflofy required a wide range of content assets to cover various parts of the marketing funnel. These included:

  • Thought leadership and product blogs
  • Custom designed infographic
  • Multiple solution infosheets
  • Social media imagery and posts
  • Multipage thought leadership ebook
  • Corporate presentations.
"The service we received from Instinctive was second to none. The level of awareness of what our business needed combined with excellent quality of deliverable were superb."
Mark Lugert
CEO, Simflofy

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