Marketing is such a diverse and rapidly changing field – that’s one of the things that makes it so exciting, but also so challenging as a practitioner to keep up to date. Following data and trends on what grabs audiences’ attention, how to talk to customers, how new technologies like augmented reality or voice assistants have an impact, or just how social networks are continuously changing their algorithms.
It takes a conscious and focused effort to stay up-to-date on marketing strategy. And we are here to help. Below we’ve listed 3 brilliant resources that we use to stay in touch with the dynamic field of marketing. From the latest trends, to tips and tricks, there is a little of everything. We hope you enjoy them – and if you use other blogs and sites to keep up to date, let us know and we’ll look to add them to the next version of the list.
The Content Marketing Institute is awesome. They cover every aspect of the content marketing profession in great detail – but do it in such an engaging way they hold your attention, for a long time.
No list of marketing resources is complete without a reference to Hubspot. Not only do they provide a fantastic set of tools for marketeers but their education is second to none. Don’t take my word for it – just visit the site and dive in.
Neil is the founder of several tools for search engine marketers like Kissmetrics and Quick Sprout and shares his own experiences and those of the thousands of other marketers his software solutions have helped.